Author Archives: SJBourquin

Facebook Re-Post

I posted this originally on Facebook, and believe I need to repost here to insure it’s survival

While I don’t post here often, and I know almost no one ever reads anything here, I did post something on Facebook that may be removed. It is possible that google won’t index my site and it will get sandboxed for this.

I have tried to stay out of politics, but somehow the CDC and Dr. Fauci have become major political players, and I think we need to get together on this instead of fighting over media hype.

The post:

I get yelled at daily from both sides at my “day job”. So before you scream at me for being “deplorable” or a “useful idiot”, please read this and fact check it if you don’t know me or trust me.
I work in a very confined and shared space. The Covid Rates at my day job are low because we follow the simple rules the CDC and WHO started us off with nearly two years ago.

Virus Facts:

Asymptomatic People can spread a virus.Vaccinated People can spread a virus.Symptomatic or (masked symptomatic) can spread a virus 50% faster and for many more days. Masks are most effective at blocking virus within 36 hours of symptom onset (ncbi published study). A mask “May block up to 80%” of exhaled virus.

Read Between the lines

Read the last two lines like an attorney. “Within 36 hours”, refers to the symptomatic person wearing a mask. This has been common practice in Japan for years. The next line says “May” and “up to” and “exhaled”.

The Culture of Courtesy Effect

Japan has only 15% vaccination rate and 1/10th our covid death rate. No where could I find that a mask blocks inhaled virus. Aerosol transmitted virus can enter through the eyes, and PLEASE don’t make us all wear face shields too. When the Japanese have a cough or runny nose and leave the house, they wear a mask. It isn’t a badge of shame, it is a badge of courtesy. They are respecting others around them.

Now consider those numbers like a statistician.

There are many “studies” saying that symptomatic people only infect 50% more people than asymptomatic. In all of the studies I have read the number of asymptomatic people varied from 18% to a high of 40%.
So even in those studies if there are 30% more people (average of the five studdies I read) with Covid that become symptomatic and they infect 50% more people each (study ranges were 44-77%), then the real answer is that symptomatic people are the cause of about twice as many infections as asymptomatic. That means if we can keep symptomatic (sick) people at home instead of giving them cold medicine and sending them off to school or work, we can slow the spread by nearly 67%.

Look Around and Get Real

Given that most people don’t wear a mask properly and take it off to sneeze or cough, I bet the real mask reduction number isn’t anywhere close to the 67% we could be getting by simply washing our hands and staying home when sick. Oh wait, washing hands wasn’t anywhere in any study about masks or Covid-19 specifically. So we could do better maybe.

The Handwashing Paradox.

Every study says handwashing helps, but there is no real way to know. What they do know is that in 1850 Dr. Ignez Semmelwieis stood up in Vienna and said three words that changed the world. “Wash your hands”. He discovered almost accidently that by washing his hands between patients, specifically mothers giving birth, that the disease and death rate of the newborns dropped dramatically.

A Trek across Utah and Zion

Trekking across Utah last week was great. St George was a wonderful place to visit. Not one mask in sight. I know a few people are going to disagree, but please read all the facts, not the media hype before screaming back at me.

As soon as I crossed into Nevada, I learned #maskstupidity was back. We ended up driving through Del Taco instead of having a nice dinner out.

So I Ask You,

Why do I need a mask?
Why do I need a vaccine? (#NOYB if I did or didn’t.)
Why does the highway sign say “Get Vaccinated, Get Your Life Back”, and yet vaccinated people still need to wear masks.
When SARS1 was here, did you wear a mask?
When SARS1 was here, did you stop going to work?
When SARS1 was here, did you get a vaccine?

Do you remember when going to a concert was an act of rage against the machine? Now New Yorkers happily show a vaccine card to get in? Concerts and rock music were a protest against “they” and “them”, now they and them are who we are supposed to trust? What happened? How did Hollywood and Music become “they”?

Why do people get ugly when someone doesn’t wear a mask and say nothing when half of the people walk out of a restroom without even looking at the sink. I don’t care what you did in there #washyourhands people.

What happened to “an ounce of prevention”?

That sounds like washing your hands and staying away from sick people.

I agree with the WHO and CDC’s initial recommendation to beat this, wash your hands and stay home if you are sick. If you take cold or flu medicine don’t leave the house, you are sick. Masking the symptoms doesn’t make it better, it makes you contagious and hides the warning signs from other people. If you take aspirin, tyloenol or any other fever reducer because you are hot, stay home, call a doctor, but don’t go out and spread it around because you already paid for those cheap airline tickets or concert seats.

Sadly it appears we are too selfish to follow the simple guidance that actually works, and are too civil to send “sick” people away, so we all have to suffer. It makes no sense to me. I believe someone said once “In a perfect socialism, we all reap the rewards together, in perfect communism we all share the pain together.” I think I am beginning to understand this quote.
I don’t give a rats’ ass if you wear a mask. I won’t unless legally bound to, and will not eat or shop anywhere other than inside an airport if a mask is required. I think that the mask and the vaccine are both an infringement of my freedom and civil liberty.

Write your reps, end the stupidity, stay home when sick, send people home when they are sick. Masks and Vaccines should be a choice, not an infringement of our civil liberties because “they” say so.

Do your part so we can all move forward. The easy way out of “wearing a mask” isn’t working.

If you don’t know how to write your representative here is a free tool to find them.

(I have no affiliation with nor do I endorse commoncause.org.)

Find Your Representatives

Covid and an Election

There is a lot going on with Covid and an Election year.

The conspiracy theorists will tell you that there has been a major outbreak during every election year. I am not too sure about that, but I will say that I was better prepared after reading Porter Stansberry’s book “American Jubilee“. There is a lot of mud slinging going on. Sadly what I hear from the Biden-Harris camp is vague feel good political rhetoric with a lot af mudslinging.

Trump really doesn’t need to mudsling when cities are rioting and burning. Democratic led cities specifically in democratic states. Wouldn’t it be great if we could erase the party lines, and candidates could present real plans?

Even during “the new deal” there were “work programs” where the government put people to work until they could return to private employment. Now the right calls it a waste of money and the left calls it inhumane. Both sides hate it, while people need it.

Some thoughts to chew on this election season.

  1. Remove race and ethnicity from government forms. How about we all call ourselves and treat each other simply as “Americans”. Lets not only preach equality, lets start acting like it exists so it has a chance to exist. The French got this right after the revolution. Fraterity-Liberty-Equality is right on their seal.
  2. Free Education – Ok, I’ll agree that an education is a great way to get ahead in life. Lets start by teaching people how to ride bikes on the roads instead of on sidewalks going the wrong way at 25mph with their new electric bike.

    Now as far as getting an education for free. I don’t know of a college in this country that is begging for students. None of them are lowering tuition to attract more students. That said, if you do the work, I think you should be able to go. If you can’t afford it, the Government should offer some options.

    To kill two birds with one stone – Rising pensions of government employees and rising student debt – I suggest the following:
    For each year of school after high school, the student owes one year of government service. At the end of the service only 3% may remain on as public servants and earn a pension. The other 97% shall return to private sector (tax paying) work. If you go to a technical or 2 year program, you owe two years.

    These are paid government jobs like DMV clerk or parking patrol. If you become an MD, you can work at the VA, in the US Armed forces or other public sector health program for the years you owe. If you become an attorney, you will work for a city or county clerk, District Attorney or other related office.
  3. Free Health Care – While this is a great dream, it is in no way a reality and that is proven throughout history. There is a solution though. Yes there should be better access to emergency health care and we should also be a lot better at limiting the things that are dangerous for us. EBT cards should not be used for fast food any more than they should be used for cigarettes. We are creating our own problems.

    As long as the patient/citizen is held responsible for their end of the bargain it could work. If you only eat greasy fast foods and get heart disease, you don’t get a free heart transplant. Doctors must prescribe exercise, vitamins and other solutions and should be penalized for prescribing drugs when there are holistic options that are proven to work. The same would be true for surgeries. We don’t need another Doctor Moon.

    Deductibles could be based on income. The more you make the greater your deductible. Yes it’s a tax, I get it, and I am rarely for more taxes. The biggest problem I have is the bureaucratic bloat. If private insurance still remains in place as it does now with the “exchanges” then we not only pay the profit of the insurance company, we add the expense of the state run “exchange”. Those two factors are most of what drives up the cost of health care.

    You could also earn lower deductibles by staying healthy and exercising. “From those who can to those who need” is a simple statement but it is pretty clear that if you can you should, and I think when it comes to taking care of yourself, that is a requirement. I have seen vets with both legs missing take better care of themselves than most Americans. If you want universal healthcare, universal responsibility needs to be part of the package.
  4. Voter Identification – I really don’t get why this is a hot button. Should the whole world be allowed to vote in our elections? I don’t get to vote in France or Mexico. Someone clearly is voting twice. Why an ID requirement for voting is such a hot topic tells me someone is cheating and knows it. I need an ID to buy beer, it isn’t unrealistic to need an ID to vote.
  5. Vote where you are taxed. If you own property in two places you should be able to vote once nationally for the president, congress and senate. You pick where. Then you also should be able to vote on local elections anywhere you are paying taxes locally, either by working there or owning property there. I think “US Citizen” should be on your drivers license or ID and that allows you to vote in the national election. The address on your ID allows you to vote in that local election. If you want to vote somewhere else, then you need a paystub showing you paid tax there or a property tax bill. If your taxes are paying for them, you should get a vote.
  6. Congress, the Senate and the President shall abide by all laws. Being an elected member of the federal government does not put you above the law.
  7. Ban Mudslinging – Facts about what a candidate said and how they voted can be published. The rest is off the table. Let’s be civilized about this. Creating anger doesn’t make this a better country.
  8. Ban Opinion News – Newspapers, Magazines and Public Broadcast mediums should not support or endorse any candidate or policy. They can report the facts and expert views on the potential effects of a policy or candidate. When doing so, both sides must be given equal opportunity. Why people listen to CNN or Fox baffles me.
  9. Let the Punishment fit the Crime – What happened to “hard labor”? Why do prisons have color TV’s and Gyms? If you make the inside nicer than the outside, what is the incentive to go straight and stay out? Prisons are a huge private sector business, and that in itself is part of the problem.
  10. Aw hell, that is enough for one day. If enough people flame me for this, maybe I’ll write more. My bet is less than 100 people will spend the time to read this and even think about the opportunity that we have for the future.

If you got this far, thank you for considering my opinions about Covid and Elections this election year.

To Buy or Rent an RV or just Hotel it.

The question that started this month was to buy or rent an RV or just hotel it?  I received some funding for a documentary that until this point was being funded out of my pocket.  I landed a couple of critical interviews so I would be on the road for six or seven days.  

Ducey's Bass Lake California
Ducey’s on The Lake – No Pets

At the same time I needed to visit my in-laws since my mother in law just had her second knee replaced and was immobile.  I also needed to visit the parents of my high school best friend who recently chose to leave us behind.  My trip just grew to 10 days.

Using a hotel website that allowed cancellations, I started booking hotels, but none of them were close to where I needed to be each day.  This meant unloaded and reloading all of my stuff, camera gear and reloading once or twice every day.

My neighbors had a very cool Class C RV for sale at a very good price.  For many years we rented a Class A for “roughing it” during 24 hours of LeMons races, and we kind of liked the idea of just loading up once for each big trip.  The Class C was just small enough to give me pause so I rented one.

Renting the RV was both a blessing and a curse.  We learned right away that if you get a small RV you really need to know exactly what you want.  The big Class A’s have way more than two people need and really don’t leave you wanting for much.  The Class C looks like all the same stuff in a smaller package.  It isn’t.

The single most important thing I can tell you about RV’s and hotels is that the bed is the thing.   The second most important thing is blocking the light and sound.  A cheap hotel and a cheap RV have bad beds and don’t block light or sound well.

To make matters worse the RV we rented had just returned from Burning Man.  If you have ever been you know the sand out there is like sheetrock dust and gets in everything.  The owners agent tried to clean it, but we still woke up the next morning looking like lightly tanned ghosts.  I stopped by a friends RV dealership and they removed four pounds of dust from the interior and washed a sea of tan from the AC unit on the roof.  

Class C RV At Bass Lake
Class C Sprinter Diesel at Bass Lake California

Day two was a little better but the bed just didn’t cut it.  After seven days I was in need a a good bed and sucked up the cost of a great hotel.

Day eight we were in a campground next to a nice couple that had a unit one smaller than ours.  He was well over six feet and she was looking me eye to eye in flip flops.  I am 5’11”.  I finally asked how they can sleep in that little RV.  They said they ordered it with a custom bed.  They agreed, if the bed is wrong the experience is terrible.

What I learned is that if you are going to buy an RV, rent the exact same model first and make sure it works for you.  Since I found small campsites and hotels are much easier to find than Class A sized campsites, it is between a nice Class C unit or a very nice GT car.  The CruToys Jeep is great for a few days but the roof whistle and road noise are fatiguing after about three days of road tripping  

The Jag F-Pace is a great road car but doesn’t carry enough luggage for long working trips like this one.  I just saw the new Land Rover Discovery, and it looks like a contender.  The Bentley GT does too, but the $250,000 price difference between the two makes me think I might try the Land Rover first.

Each of us travel differently, and I admit after 20 years on the road with the US military and another 15 on the road with the airline business, I am not a fan of any hotel that doesn’t start with Four or end with Carlton.  Clearly the same is true of my RV experience.  When I started pondering the question to buy or rent an RV or just hotel it, I didn’t expect to be promoting the hotel option.

The folks at AirStream tell me they have a Class C that will rock my socks off for my next photo-video adventure.  If they drop it at my door, I’ll let you know how it goes.  Until then, I am voting for a Class A motor coach or a first class SUV or GT car to hit the road.  For now, I’ll just take the CruToys Jeep JL and a surfboard around the corner to the beach.

How To Make More Money

aka Why Are Some Things So Expensive?

Have you ever wondered why some things are so expensive and other things are so cheap?  This is something I look at all the time.  Deciding what price to charge is a very difficult task for any business owner.  What is the competition? What do they charge?  Why should we charge more or less?  All of this comes into play.

Working with a bakery offers a great example of how something that looks the same can have a hugely different price.  Do you think a $12 cupcake is expensive?  How about a four pack of cupcakes for $3.99?  A six pack for $1.99?  

At then end of the day they are all just sweet bread with frosting aren’t they?  They can all be made better with ice cream, so why should I spend $12 a cupcake at one store when I can get six for $1.99 at the local warehouse center?

What Goes Into The Product Matters

What goes into the cupcakes makes a difference, and the shopping experience does too.  A big theme park near our offices, famous for a mouse really has $12 cupcakes and yes, I buy one on occasion.  There is also my clients bakery with a $6.00 cupcake which I buy a lot more often.  Sometimes I break down and get the $3.99 four pack but that is my bottom line.

Why?  I read the ingredients at each location except the place with the mouse family.  There I know I am paying for the experience and just suck it up.  My clients six dollar cupcakes have just five or six ingredients.  The gluten free version has eight.  More importantly I can pronounce and buy all eight of the ingredients without a chemistry degree.

I once read the list of twenty plus ingredients on the cupcakes at the local supermarket.  I have no idea what is in them after wheat and sugar.

Convenience Matters

In Europe Bakeries dot every little village.  The village buys just about all of the bread from the local baker.  We don’t do that any more in the United States.  I don’t know why, but we seem to think we can save a buck at the local grocery store so we go there.

In Huntington Beach California we still have a small dairy, a real meat only butcher shop and a couple of small bakeries that make bread fresh daily.  My wife doesn’t like to stop at four shops because it isn’t “convenient”.  I’ll do it to support the local small businesses.  Whole Foods won’t even know I wasn’t there.

We also have four cupcake shops within four miles of our house.  If we forget dessert for a party, we’ll run to the closest one, pay $4-6 per cupcake and load up simply because it is convenient and rarely do we have to wait.

Selection Matters

For many businesses, the cost of a wide selection of products becomes prohibitive.  When I ran the Home Theater Stores and Home Technology Centers, I almost bankrupted the place trying to carry everything.  The inventory, staff training, service support and sales goals eventually became completely unmanageable.

Eventually I partnered with a competitor and we tested out some “packages”.  We narrowed it down to three items per category.  Basically a good, better, best.  Yes we would lose a few people who demanded a certain brand of the week they saw on TV or in a magazine.  Once I realized those were not my clients, I could breath and actually find the people that were my clients.

The things you choose to sell or services you choose to offer will narrow or widen your market.  Going to wide without very deep pockets normally isn’t possible.  With a bakery, gluten free in California is almost a given, but how much?  Most stores have two or three flavors and they rotate them to add variety.  The supermarket has one flavor occasionally.  Convenience also matters in selection.

Cake Tahoe Cupcakes

The Experience Matters

The last component sets the price in stone and that is the experience.  The least experiential way to buy a cupcake is in a box of 24 at the local super warehouse.  The most experience heavy way to buy is either a very unique bakery with coffee and bistro tables or of course that theme park hosted by the famous mouse. 

You might be thinking that you don’t have a way to make everyday objects more expensive, but you do.  Look at Candlesticks at the local discount home store like Home Goods, Tuesday Mornings or even Big Lots.  Then go look at the candlesticks at Tiffany, Waterford and Baccarat.

Baccarat has long been a favorite in our house, and most people can’t tell the difference.  Recently the high end crystal candlesticks on our dining room table went back in the box.  The top of my dining room table now has a piece of wire with 8 glass cups and votive candles.  It is hand made by a local artist, and fits the room perfectly.  She took a piece of wire, and $8 worth of glass candle holders and turned it into a candleholder that out priced Tiffany and pushed into Baccarat territory.

Every business has a way to create a better customer experience and charge more for it.  The next time you wonder why things are so expensive, remember this list and ask yourself, “How can I charge more?”

Long Time – No Post?

Long Time – No Post? is a question I regularly send to clients.  Our marketing model depends on our customers having a constant influx of new content to their website.  Many try to save a couple hundred bucks a month by having someone in their office do the work.  If they go that route I usually advise them to read The Easy Guide To Online Marketing.  Content alone isn’t enough.

When posting to a blog, there usually needs to be keywords that the post targets so potential new clients can find you.  Somewhat random blogs like this don’t do anything to help find new clients, they mostly help you to stay in touch with existing clients.  Unless you have some type of expert or celebrity status that is.

One of the interesting shifts in the marketing world is the expansion of the ability for people to become a celebrity.  YouTube, and the iPhone have made it possible to film a commercial in your store for free and get it online in minutes.  Will the commercial work?  Probably not.  The reality is that you can get a commercial that does work and get it in front of a lot of eyeballs for pennies per set of eyeballs.

When you consider that according to cbs, over 103 Million people watched the SuperBowl.  And that just the ad time alone ran up to 5 million dollars for Super Bowl 50. and creating those ads were $250,000 and up in production costs, you can figure out each viewer cost the advertiser

Some simple math says that each set of eyeballs was only 4.8 cents a piece. Given that a salesman trying to sell you a fax machine or health insurance might cost you $200 per click on Google, suddenly it is clear how Google makes so much money and why advertisers go with such high dollar commercials.

The reality is that neither method really is the perfect solution.  Neither of them filter out eyeballs that will never be your customer.  Advertise milk to lactose intolerant families and you still pay for it.  A salesman types in “Personal Injury attorney” and takes the top three ads and calls them because he knows they have a big spend for the cost to acquire new clients.

I know this because I just scrubbed a clients account.  Our competitor charged him $2000 per month for 54 “leads” per month.  When I scrubbed the “leads” I found multiple calls from the same company selling something.  About one out of five calls were a real person who might be considered a “potential new client”.  Guess what, right back to $200 per new customer acquisition.

Is it really that expensive to get someone to buy your product?  The answer is yes and no.  It all depends on you and how you market your business.

If you want to learn more about my approach to marketing, sign up for my free newsletter at www.bourquingroup.com/news

 

What is Being an Actor Really Like?

Being an actor is a funny life.  We all think of actors as rich glamorous people that we see on TMZ or the cover of People.  The truth is all actors start out a little differently.  Some actors go to fabulous schools and get fantastic theater training and end up on a TV Drama.  Others move to LA to fail as background actors.

“Actors have dreams – dreams of money” – Unknown.

I won’t name names but working as a “background actor” aka “extra” has put me in the same room with some great A-list actors.  Access even TMZ can’t get.  Once I didn’t do my homework and told a Vegan A-list actress to get a cobb salad for lunch.  She still recommended that I come back.  When you work hard actors respect each other regardless of their race, religion or diet.  A lesson many people could use.

For them being an actor is very different than being an actor is for me.  Some hard truth?  There are over 70,000 Union actors just in Los Angeles.  Less than 4% make the required minimum each year to get union benefits.  I am one of the 96% that barely makes any notable income as an actor.  So why do they (we) do it?

The real truth is that being an actor is an addiction. Once you try it, you get the bug or you don’t.  When I took my wife to Central Casting to sign up as a background actor, we both got lucky and landed a non-union job together.  The pay was a whopping $80 for 8 hours.  Basically minimum wage.  For two people who make a lot more money you would think we would see the check and say “hell no”.

We didn’t.  Instead she was hooked.  The memories of being a kid on Romper Room, ABC Junior All Stars and some extra work hit me like a recovering addict stopping at the crack bar.  This time I was old enough to understand that I can keep coming back I could choose to stay addicted and my parents couldn’t stop me.

You just can’t walk away from being an actor if the bug bites you.  In my business, I am an actor.  I just didn’t realize it until my first day back at Paramount Studios after nearly 40 years away.  Every day I have to put on a show for my clients.  You are probably more of an actor than you think.  Some of my favorite clients are lawyers.  They are among the best actors I know.

Some of my actor friends are nearly homeless.  The addiction has a complete hold on them.  I am lucky that I have a good income that keeps a roof over my head while I continue to seek acting work.  Some of my actor friends tell me that being a background actor will prevent me from ever moving ahead.  I find this interesting since some of the biggest names started out at Central Casting as background actors.  More importantly I don’t care.  I just like the work and the challenge.  Acting is never the same thing twice.

I have no delusions of grandeur that I am the next John Wayne or Ronald Reagan, but I do enjoy acting work in all forms.  As a background actor, I am still on set.  I get to meet writers, directors and those actors who are living very well and enjoying the spotlight.  Being an actor is different for everyone, and for me it is about the constant challenge.  One day I have to drive a car around the block without blocking the camera, another day I have to get to the bar right when Mr. A-list orders a beer.  On the best days I am the cop, news reporter or doctor that delivers the good (or bad) news.

Some of the best “background work” has been standing in for the A-list actors.  One one movie, I was a stand in for an a-lister and was coached by his manager for 6 weeks straight.  You can’t buy that education.  I know because I tried to hire the manager afterwards and he wasn’t taking on new clients.

Scott and Kelly Bourquin On Set.

Being an actor has allowed me to go into places in Los Angeles that I would never have seen any other way.  It also let me do things I would have never done any other way.  I get to be the crying dad when my son is killed.  I get to be the total jackass to someone I find very nice.  I get to pop off to my “boss”.  Being an actor lets me be everything my parents told me not to be.  It lets me be the person the military washed out of my brain.

Clients wonder why I do it, when they are paying me good money to help them grow their business.  The reality is that I learn more working with Emmy award winning directors and actors than I ever learned in business school.  The videos I make for my clients shoot right to the top of the search engines.  People start calling my clients because of what I learn on set, not business school.

Isn’t that what being an actor is about?  Connecting to people is what actors must do to sell the story.  Connecting a story to people is what every business wants.

The typical actor job is waiter or waitress.  Why?  Simply put the skills are very similar.  A great waitperson can take the order of an entire table without taking notes.  Sounds like memorizing lines quickly doesn’t it?

Being an actor isn’t for everyone.  It takes time, work and sacrifice.  While my clients go home after hours, I go to acting class.  When they are home with their families, I am studying monologues.  When I go to work as a background actor, I take home less than I make in an hour at my business, and yet I still hope to get the call.

As a “principle” actor my “day rate” is still less than a third of what I make at my “day job” and yet, I go to audition after audition for free on my time hoping to land a job that pays less than I make at work.

Watching new background actors is an incredible lesson on success.  Put earbuds in, get paid for the day and ignore the director,  no job tomorrow.  Get to work 20 minutes early, pay attention and volunteer for everything and get called back.

Being an actor sounds like life doesn’t it?

The Age Of Deception

Are we living in the Age of Deception?, Author James Dale Davidson seems to think so.  If you ever wondered why neither party seems to get it right, maybe you are being deceived?

While there are a couple of ideas in the book about the balance of capital I am not sure about, Mr. Davidson does a nice job explaining Government finance in a way that most people with a high school education can understand.

If you are frustrated by protests about issues that make no sense put on using paid protestors, The Age of Deception may be an enlightening read for you.  The bureaucrats are going keep spending until you run out of money.

Social programs are being cut, and people can’t figure out why, The Age of Deception tells you why. Instead of discussing government programs and finance from soundbites on TV, maybe it’s time to gain an understanding about living in the Age of Deception.

 

New Kühl Toys Video Up

Today we had some technical issues and the new segment of Kühl Toys is up a little late.  If you are considering the Amazon Echo, which we call “Alexa”, take a quick peek at the video at KühlToys.com to see what we found.

We also had a headlight start to fail from the first segment, and the manufacturer is saying since we didn’t buy it directly from them it isn’t under warranty.

Back to the drawing board on that one!

Kühl Toys – Can One Help You Sleep Better?

This week on Kühltoys.com, I compared two models of the Jawbone Up, a fitbit model and a smart watch.  Why?

Well, like many of you I am sure, I woke up one morning during the new year and finally got the courage to step onto a scale.  The damage?  Twelve pounds.  The weather has been bad so I haven’t been running or surfing as much, and I have been spending a lot more time in traffic and in studios.  Not a good formula for keeping the weight off.

Two years ago when Dr. Goldberg and I made a small wager on who could lose twenty pounds the fastest, I grabbed a Jawbone Up24 and used it to track running distance and calories.

I discovered the Jawbone Up24 had a side talent of being able to help me power nap, and for anyone in todays world a proper power nap can be the key to a successful day.

When my Jawbone Up 24 button died, I picked up the Up3 and my wife chose a fitbit model, thus began the challenge.

You can see the results on KühlToys.com.