For the last 4 years I’ve been working on a book about the keys to building and managing a business. It got a lot more interesting when I started looking at nonprofit management. When you look at something like a chamber of commerce, a charity or a private club, you begin to think there’s a difference.
The reality is, there isn’t. So instead of sending out another 400-page book outlining everything that a business school tries to teach, I did my best to trim it down to the “essence”, as Emeril Laggase would say. Mark Twain once wrote wrote at the end of a letter begin quote I’m sorry this isn’t shorter, but I’ve run out of time”.
So instead of taking the easy route, I decided to make the book easy. I did everything I could to distill it down to the essence. The three key things that determine the potential for a business, a club, or a board of directors to succeed. In some ways, it’s really four things, but two of them have to be so aligned that as a concept, they are essentially one. Turning 400 solid pages of business experience into 84 useful pages isn’t easy.
On February 9, 2027, my next book will be out. I wrote it so that you could read it in a single day, and hopefully get that aha moment to understand why you’re working so hard on something that can be so simple. My big aha moment came after years of struggling and stressing over my business. When I realized the problem the fix was easy. That also helped me identify over 300 pages of my book that you don’t need to read. Instead, there’s less than 100 pages with a few questions for you to answer that I hope leave you to your aha moment.
